Want people to read and respond to your bulletin announcements and other publicity? Don't just tell them when and where the event will be - tell them why they should participate. Give them a reason to attend.
How to Write a Church Activity Headline that Really Gets Read
by Chris Forbes
Everyday in the United States people are bombarded with a communication avalanche. It has been estimated by communication experts that the average American experiences 1,500-3,500 attempts to get his/her attention per day.With all that competition, what hope do we who want to communicate to church members and unchurched people about our church events and ministry opportunities have of getting people to hear us? How do we keep the message we know is so important from getting drowned by the information tsunami?
The answer? Learn to broadcast! No, not by buying a radio station! But by learning to speak to people in a way that makes them naturally tune-in. Communication experts tell us, people are like radio receivers tuned into a single radio station. It seems all people are tuned in to “WII FM”. That stands for “What’s In It for Me?” Want to attract attention of the people you’re trying to reach? Tell them “what’s-in-it-for-me.” Tell them what the ministry event can do for them, or why they should be interested in it through the headline. In other words, give them more than facts, give them benefits.
The fact is, people’s needs drive what people pay attention to. People usually only notice what will benefit them in some way. So it never hurts to give them more than just the mere facts in your headlines, event announcements and sermon titles. Learn to think more strategically when writing brochures, newsletters and advertisements.
Leave a comment